what is Logo ?

what is Logo ?

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Image Optimization in seo ?

Image optimization techniques can gain better site performance and SEO benefits .

Image optimization techniques can gain better site performance and SEO benefits . I am going to discuss several tips here.

• Naming of images :You should name your images differently and in plain english.Naming images in such a way that it contains keywords and describes product could get you huge SEO benefits. It will help to rank page better on search engines.

Eg : learn-to -fly.jpg

·         Utilizing Alt tags: Alt tags are text alternative for the browsers when they can’t render images. Putting descriptive text in your Alt tag can get SEO benefit and it will also give useful information to page viewer when image is not loaded.

 

•Using multiple images for product:Providing multiple views of product means providing more information to the shoppers.

•Reducing file sizes of images:Large image size will increase page load time and its not good for ecommerce sites. Research shows that most consumers wait about 3 seconds to load the page. There are several tools available to achieve this. PicMonkey, Pixlr,FotoFlexer,Adobe photoshop and GIMP are few to name.

•Thumbnails:-commerce sites usually provide thumbnail images under category pages and it helps to quickly scan the products in that category. Too many of thumbnails can kill page performance too.

•Decorative Images:Websites often use decorative images in form of background images, buttons or borders. Although they can help looking page nice, they can also add performance overhead to the page. One should try to get these effects using CSS is possible. If those are really needed, image size should be kept really small.

What is branding ?

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"

Eg : aerosoftcorp.com is a brand.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

Definition of branding  ?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Social media marketing  ?

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.